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MADE BY FREEDIVERS FOR FREEDIVERS
Below 50 was born in Italy alongside the Cinque Terre, nestled south of Portofino on the shores of the Mediterranean Sea. This coast of breathtaking beauty, preserved in all its splendor, is one of the birthplaces of scubadiving and freediving.
It is here that the idea of creating an iconic freediving brand took shape, to allow freedivers to wear clothing that reflects their lifestyle.
Our aim is to provide freedivers and ocean lovers with the opportunity to wear quality, cool and sustainable clothing designed specifically for them. Our apparel is made in Portugal from 100% organic cotton. We are committed to using sustainable materials and production methods that minimize our impact on the environment.
Why "Below 50" ?
The 50-meter mark is a significant achievement for freedivers, encompassing physical, mental, and symbolic aspects.
In 1962, legendary freediver Enzo Maiorca, became the first to surpass this fateful barrier, defying the scientific prediction that the human lungs would collapse beyond this depth. Despite feeling frightened, he persevered in his pursuit of deeper exploration.
Our brand is inspired by Maiorca's groundbreaking dive and is dedicated to embodying the spirit of adventure and the desire to surpass oneself through exploration.
OUR LOGO
Our logo evokes the vision that all freedivers love and rejoice to see as often as possible, the view of the surface from the depths, a somewhat mystical vision that constantly enchants us.
The light blue represents the shallows of the beaches, the color of the lagoon. The dark blue represents the absolute blue of the open sea, the vertigo of the abyss.
The circle also symbolizes our blue planet in motion, with its ocean currents and the cycle of life's renewal.